As one of the UK’s most experienced hospitality marketing agencies, we cannot stress enough the paramountcy of quality first impressions, and this is especially true for the independent hotels.
When asked to picture a menu cover; more often than not, an image of a leather-bound book springs to mind. Perhaps with gilt edges, gold tassels and a gold leaf print… this is, of course, the most traditional menu cover format nationwide.
With each new year, the UK eating-out industry can expect a whole new set of exciting possibilities and, even though we are only one week into January; it appears 2015 will be no exception.
The real definition of a leather menu cover has always been shrouded with mystery, as both customers and manufacturers often confuse what is real, 100% genuine leather and what is faux or fake.
Revealed: one glass of fine red a day will keep the doctor at a bay!
At Smart Hospitality Marketing, we completely understand that your menu cover is an investment; one that should be really thought about, well made and executed, and well looked after once it is in your hands. In fact, we want to ensure that you get the very best benefit from your covers for as long as is feasible given their environments. With this in mind, here are a few pointers from the professionals to really make sure that you know how to keep your menu covers and wine list covers in tip-top condition:
…yes, it really does exist:
Salvatore Calabrese made history in 2012 by creating the world’s most expensive cocktail, Salvatore’s Legacy. Reported to have cost an incredible £5,500 per glass, the cocktail made use of a number of authentic ingredients that dated back several hundred years.
Your Brand is Everything; and should be incorporated into your restaurant menu covers.
At Smart Hospitality we have created wine list covers for many a prestigious venue, often offering an array of fine wines, champagne and cocktails for all their discerning guests.
With lists of expensive drinks comes the need to display them in something equally as lavish; such as a genuine, 100% leather covered presentation folder, trimmed with gold edges and personalised using stunning gold foil.
Online reviews can be an excellent media, but also quite damning – so how do you handle the odd bad review? Basically, you take it on the chin! There is absolutely no point in getting into some sort of slanging match with the disgruntled customer.
The hospitality products supplied by The Smart Marketing & Media group are being commissioned by some of the world’s leading names in the hospitality industry and being sent all over the world.
Top chef Jamie Oliver uses the services of the Smart Group at his Union Jacks restaurant, Marco Pierre White uses our services at his Horatio Inn and Tom Kitchin uses Smart to supply The Kitchin, Scran & Scallie and Castle Terrace.
How does trip advisor effect your business / positive or negative?
TripAdvisor.com is a website that allows customers to obtain travel information and post reviews. It is a very well used website for Hospitality Marketing and the website is free.
